Wednesday, September 4, 2013

Hook Me: Oh Myyy! by George Takei

Title: Oh Myyy!
Author: George Takei
Publisher: Oh Myyy (November 22, 2012)
Genre: Memoir/Non-Fiction

Book Description:  How did a 75-year old actor from Star Trek become a social media juggernaut? Why does everything he posts spread like wildfire across the ether, with tens or even hundreds of thousands of likes and shares? And what can other sites, celebrities and companies do to attain his stratospheric engagement levels, which hover or top 100 percent while theirs languish in the single digits?

Read about George Takei’s meteoric rise and dominance of the Internet in Oh Myyy (There Goes the Internet), published of course in electronic format.

In this groundbreaking, hilarious and informative book, Takei recounts his experiences on platforms such as Twitter, YouTube and Facebook, where fans and pundits alike have crowned him King. He muses about everything from the nature of viral sharing, to the taming of Internet trolls, to why Yoda, bacon and cats are such popular memes. Takei isn’t afraid to tell it likes he sees it, and to engage the reader just as he does his legions of fans.

Both provokingly thoughtful and wickedly funny, Oh Myyy! captures and comments upon the quirky nature of our plugged-in culture. With Takei’s conversational yet authoritative style, peppered with some of his favorite images from the web, readers should be prepared to LOL, even as they can’t help but hear his words in their heads in that unmistakable, deep bass.

First line: How in the world did a common, everyday exclamation come to be so associated with me?
Last line read: Giving someone like Tracy any more stage time for his weird, sad rant would solve nothing.

Overall Impressions: I've been following George Takei's Facebook page for a while and enjoying his posts, so when I heard about his book, I had to check it out. Poignant and humorous, Mr. Takei talks about how he has taken over the internet, so to speak. I loved how it felt like he is talking one-on-one in the book. Also, it's a great example on how social media can help from a business end. I don't normally read non-fiction books and memoirs, but Mr. Takei definitely has me hooked!

Would I keep reading?: Yes!